Author Archives: ezukor
Last Glimpse at IKEA: baranding a Cash Cow
Branding: Product Life Cycle/BCG The product Life Cycle is normally used for products, but in this case we will use it to analyze IKEA’s branding strategy. IKEA is in the stage between growth and maturity. We know that they are … Continue reading
A Look at Ikea – Branding your store
IKEA is the number one furniture retailer in the world. Over the past couple of decades, they have been slowly penetrating the US market and have said that they want to operate 50 stores in the US by 2013. Currently, … Continue reading
Looking at Cherries with a Marketing Eye
The following is a Marketing case study on cherries: from a marketing stand point, this approach is most effective way to market and advertise different products. 1.Positioning in marketing: Case: Marketing Cherries a. Entities: Marketing for the target market, or … Continue reading
Advertising Foster Care part 2
Google Adwords is a highly customizable, highly efficient way to purchase keywords in Google’s search engine, so that your ad appears when people search specific key words. This will be used to hit the “common user” looking for information. There … Continue reading
Advertising Foster Care
Five Acres is one of Rosemary Children’s services’ biggest competitors in Los Angeles County. They are a foster care facility that harbors young children that have unstable families. They work to reunite the families through therapy, training, and unique- community … Continue reading
Advertising Dissected – incite a memorable emotion in the viewer
A feel good ad is a type of advertisement that incites some kind of memorable emotion inside the viewer of the ad. The creator uses the picture and some text to convey a message that engages the viewer. This feeling … Continue reading
Advertising: Rosemary’s Children
Five Acres is one of Rosemary Children’s services’ biggest competitors in Los Angeles County. They are a foster care facility that harbors young children that have unstable families. They work to reunite the families through therapy, training, and unique- community … Continue reading
Super Mom and Super Van; target market in advertising
There is an old, familiar saying, “a woman’s work is never done,” and if anyone looks back on their childhood, they are sure to remember a mother who seemed to be almost superhuman. Advertisements in magazines for minivans are targeting … Continue reading
Talking Economics – comparing foreign and domestic investment opportunities
In addition to statistical analysis, there are a number of macroeconomic variables that should be considered when comparing foreign and domestic investment opportunities. Because each countries economy goes through “The business cycle”, which consists of a recession period, followed usually … Continue reading
Authorship, CopyLeft, and Wikis
Upon reading the article entitled, “Choosing the Best License for Wiki Content” by Hope R. Botterbusch and Preston Parker, the ideas about authorship brought up by Michael Foucault come to mind. Foucault’s ideas become especially apparent when the idea of … Continue reading