Tag Archives: BCG
Last Glimpse at IKEA: baranding a Cash Cow
Branding: Product Life Cycle/BCG The product Life Cycle is normally used for products, but in this case we will use it to analyze IKEA’s branding strategy. IKEA is in the stage between growth and maturity. We know that they are … Continue reading
Posted in Branding your business and products
Tagged BCG, IKEA, Life Cycle, Produce Life Cycle, US
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