Tag Archives: US

Last Glimpse at IKEA: baranding a Cash Cow

Branding: Product Life Cycle/BCG The product Life Cycle is normally used for products, but in this case we will use it to analyze IKEA’s branding strategy. IKEA is in the stage between growth and maturity. We know that they are … Continue reading

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A Look at Ikea – Branding your store

IKEA is the number one furniture retailer in the world. Over the past couple of decades, they have been slowly penetrating the US market and have said that they want to operate 50 stores in the US by 2013. Currently, … Continue reading

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