Blogging is a great way to keep your name out there and keep your present clients up to date with your products. Blogging is an easy way to keep in touch and keep clients informed. Blogging is also a cheap way to advertise your business in a fast and easy way. There are certain things you can add into your blog such as articles from other places that relate to your business or products. Benefits for referrals or hostesses are a good incentive. Hostess coaching tips and great at home party information. Sales discounts and coupons going on for the holidays. Contests for free gifts and successful party overviews. Press releases about your company are great to increase credibility of your business as well. You can add practically anything to your blog and you do not even have to update everyday. Updating once a week will suffice in bringing in new clientele and keeping old clientele loyal.