Mobile marketing is marketing, which is in vogue across the world. This marketing form is mainly incorporated by means of the mobile phones in order to offer info, promote or advertise certain products or services. It spells a great worth to the product because of its ability to reach the right person at a right place and at a right time. Thus mobile marketing acts as an apt mode of promotion and permits the customers to get the right selection whenever they have the requirement. Thus businesses reap great benefit from it by getting the access to the hordes of targeted customers. The mobile phones have turned out to be one of the most essential accessories of your lives. Now, one can’t just think of leaving home without carrying one’s mobile. It is the communication gadget that assists you to stay connected throughout with family, friends and acquaintances. You can have correspondence with your near and dear ones by means of e-mails, text messages and hence wherever you are, the world is always with you. Therefore, it is just impossible to do without the small device called cell phone as otherwise you will be shattered as an entity in a far away islet.
When a device, as useful as mobile gets associated with the contemporary marketing techniques, then the consequences ought to be fantastic. Then it becomes a versatile gizmo-keeping people very much in touch and at the same time fulfilling all their requirements at the right time and the right place. Hence, mobile marketing enhances the rate of both convenience and affordability. Mobile marketing always performs the right thing at the right place. It has a limitless approach in rendering the right set of action to promote a business. The mobile marketing through the mobile devices will be reliable and also be a dependable method to introduce your product or service to your target audience. It makes the person inform about the details of the product and also reaches countless hands. This makes it perfect for the mobile marketing companies to promote their new product or services.
By mobile SMS marketing one will be able to send more messages about the new product or service that would help the customer to make a decision. Sending mass alerts to such targeted audience will help the customers to understand more about their products and go forward to buy the product. This method of campaign keeps the customers informed about the happening within a short period of time. The mobile marketing is also effective tool to be used as a reminder for the customer who wishes to buy a product or use a service. The mobile marketing does boost your business and makes you reach more customers in short period of time within your budget.
Studies reveal that around 90% of total population uses mobile phones. People love to send and receive messages. This is the feature which made business people to think why can’t it be used as a marketing medium to broadcast products and services? Thus launched today’s most popular promotional tool; SMS marketing. This medium takes advantage of text messages which can be sent using short code and long code. There are two types of SMS codes; SMS short code and long code. SMS short codes are the special telephone numbers which are different and small in quantity when compared to long codes. Using both long code and short code, you can send bulk SMS to potential customers.
What are the benefits that SMS marketing renders?
Unlike other marketing modes, SMS marketing gains you outstanding benefits and long term results.
SMS marketing ensures that your messages are delivered to the right recipients at the right time. This marketing strategy covers comprehensive areas of profit. Unlike emails, SMSs are not getting spam or can’t be moved to any junk folder. Even if people didn’t go for the products instantly, they will keep the brand name in memory and will try out it in the next time of shopping.
More Text Marketing Statistics:
Some 70 percent of consumers that responded to a mobile marketing offer say they responded to a marketing text message — compared with 41 percent who’ve responded to a survey and 30 percent to email offers — according to the Direct Marketing Association (DMA), writes MarketingCharts. Some 24 percent of mobile phone users surveyed online reported having responded to mobile marketing, DMA’s first-ever quantitative research related to mobile marketing found.
* Teens 15-17 years old (19 percent) and young adults 21-31 years old (19 percent) are twice as likely to respond to offers on their mobile devices as those 18-20 years old (7 percent).
* Single (never married) respondents were the most likely of all groups to respond to mobile marketing appeals.
* Overall, higher-income respondents making more than $60,000 per year were more likely to respond to mobile offers.
* Responders to mobile marketing were typically more tech savvy – for example, responders were twice as likely than non-responders to subscribe to internet-based music subscription services.
* Categories of mobile offers were
o Beauty/personal care (15 percent)
o Healthcare/pharmaceutical and real estate (7 percent each)
“These findings suggest that mobile marketing will continue growing into a multibillion-dollar industry as more mobile phone users are enticed by falling prices to purchase data plans and broadband enabled devices,” said Edward T. Manzitti, Ph.D., author of the DMA’s report and VP, Research & Market Intelligence, at DMA.
About the data: The online survey, conducted in March and April 2008, collected data from 800 mobile phone owners. 157 surveys were completed by respondents between 15-20 years old; the remaining 643 surveys were completed by respondents 21 years old and older.